Website
The web is used these days by businesses as part of their strategy to increase market shares. It’s likely that a proper online approach will help companies build up a customer base as well as establish a good rapport with all their stakeholders.
Most companies tend to think of having a website as an isolated activity from the business. It’s a big mistake! The website is part of the company. The evolution of your business needs to be reflected in the site.
The end-user needs to be sure that any contact made via website will be treated with the same efficiency and respect as the ones by phone.
The website needs to be updated frequently. It is useless to have a News section with news dated ages ago!
It’s said that people do many things while they are visiting a website. The site needs to be easy to use and send a clear and concise message to its target audience. With this in mind, it is extremely important to take the following ideas into account:
• Unlike other Medias, the Internet is not linear. Sites and pages are not browsed in a logical sequence;
• The end-user has total control when visiting a website – just the pages one wants, in the order that he or she chooses, using one’s favourite web browser and screen resolution;
• In most cases, end-users arrive at the page that they are led to, which is not necessarily the home page;
• The website is not for you. It’s for your target audience (usually customers, prospects and stakeholders); and
• It has to reach the audience you want and only the audience you want.
This is what distinguishes companies that “have a website” from the ones that take full advantage of the overall online resources.
ULTRAVIEW